Our Story
Welcome to a space where the roar of the crowd meets the power of change. Where stories are woven together with the threads of revolution.
A space where we celebrate the diversity, resilience, strength, and stories of Canadian women athletes—and where each stride forward is a victory not only for us but for every girl to follow.
A space where we amplify our voices, crafting a narrative that sparks inspiration for generations to come.
She's4Sports is our tribute to redefining the game. It's a journey shared with champions and their allies as we raise our voices and create a legacy that transcends the boundaries of what sport media has shown us to be possible.
Welcome to the stories for us. For the future.
For us. For the future.
OUr Values
We champion the diversity, resilience, and strength of Canadian women athletes. We amplify their stories to forge an inspiring path for girls.
We honour intentional space in our community for BIPoC voices and for those from other marginalized communities. We listen. We keep learning.
We move boldly and fearlessly. We foster a community where women have the confidence and support to unlock their goals—on and off the field.
About Ainka
Ainka Jess is the Founder and CEO of She’s4Sports. An award-winning business leader, she is also a huge sports fan and passionate about empowering women and diverse communities through sport. In 2016, she combined her communications and journalism background along with a passion to drive inclusion in sport, and launched She’s4Sports. The organization is Toronto’s first digital content and events hub that amplifies the stories and contributions of women in sport. The over 8000 She’s4Sports community includes a diverse group of predominantly women sports fans and leaders who engage via events and digital content.
Ainka has almost 20 years of communications and broadcast television experience, along with eight years of being an entrepreneur. She is a recipient of WXN Canada’s Most Powerful Woman: Top 100 Award and a nominee of the Women of Influence - RBC Canadian Women Entrepreneur Awards. Ainka is also a past board member of the Canadian Girls Baseball organization.
If you are looking for a speaker, Ainka is available to moderate panels, deliver keynotes and lead workshops on the following topics: gender equity and inclusion in sport, entrepreneurship, women in business, women in sports, empowering girls and women via sport, sports media, content creation, sport digital content, marketing and video production.
