Mission

We elevate the voice, presence, and authority of Canadian women athletes. We champion their diversity, strength, resilience, and authenticity to drive equity and inclusion without barriers.

We empower the next generation of game-changers and uplift the stories of those who have come before them to inspire a disruption of the status quo.

We engage and educate our community to support, uplift, and enact meaningful change—and we keep learning.

We make bold moves to forge a lasting legacy for Canadian women in sports media.

Vision

Empower every woman and girl with their right to representation, opportunity and voice in the sports community.

Purpose

To champion the representation of women and girls in sport media through a framework that amplifies lived experience, personal story, voice and victory.