Amplifying The Voices of Women in Sport

“Women's voices have been left on the sidelines of sports for too long.  She's4Sports is a platform that gives women and girls a larger voice in sports.”

Ainka Jess, Founder, She’s4Sports

The Stats

2 in 3

2 in 3 Canadians are fans of women's sport (About 17 million Canadians consider themselves women's sports fans) - Canadian Women & Sport
21.1 K

PWHL Toronto vs Montreal, April 20, 2024, was the largest attendance ever recorded for a women's hockey game worldwide (21,105 fans)
3.44 M

The 2024 All-Star Game became the most watched ASG in the WNBA's history as ABC’s broadcast brought in 3.44 million viewers
24.1 M

The 2024 NCAA women’s basketball championship game peaked at 24.1 M viewers in the final minutes of the game
1 in 3

1 in 3 girls leave sport by late adolescence - Canadian Women & Sport
$1 Billion

Revenue generated by women’s elite sports is set to surpass $1 billion in 2024 - Deloitte

in the news

Ainka spoke with Forbes about the growth of the WNBA and its expansion to Canada as the Toronto Tempo is set to kick off in 2026.

READ

convos with the w is back!

In Season 2 episode 1, we catch up with, Washington Mystics Forward, Shakira Austin. She sat down with Ainka to talk about her journey from setbacks to comebacks, to levelling up her game. She also dives into what it was like playing in the inaugural Unrivaled basketball league and shares her dream of one day launching a fashion line designed for tall girls.