Amplifying The Voices of Women in Sport

“Women's voices have been left on the sidelines of sports for too long.  She's4Sports is a platform that gives women and girls a larger voice in sports.”

Ainka Jess, Founder, She’s4Sports

The Stats

2 in 3

2 in 3 Canadians are fans of women's sport (About 17 million Canadians consider themselves women's sports fans) - Canadian Women & Sport
21.1 K

PWHL Toronto vs Montreal, April 20, 2024, was the largest attendance ever recorded for a women's hockey game worldwide (21,105 fans)
3.44 M

The 2024 All-Star Game became the most watched ASG in the WNBA's history as ABC’s broadcast brought in 3.44 million viewers
24.1 M

The 2024 NCAA women’s basketball championship game peaked at 24.1 M viewers in the final minutes of the game
1 in 3

1 in 3 girls leave sport by late adolescence - Canadian Women & Sport
$1 Billion

Revenue generated by women’s elite sports is set to surpass $1 billion in 2024 - Deloitte

in the news

Ainka spoke with the Globe and Mail about her passion for sports and fashion and how it has impacted her experience as a fan of women’s sports.

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JOIN US ON MARCH 27 TO TALK SPORTS AND FASHION!

Come celebrate Women's History Month with us!

Join She's4Sports on March 27, 2025 for the From Runway To Game Day event. The interactive event will explore the intersection of sports and fashion with a twist. The evening will include a talk with leaders in sports, fashion, and apparel, a mini fashion show and an interactive workshop hosted by The Give and Grow and artist Jocelyn Hu (she designs outfits for sports celebrities including Spike Lee and Angel Reese).

Tickets

meet the first gm of the toronto tempo

In Episode 7 of Convos with the W, we catch up with Monica Wright Rogers, the first General Manager of the Toronto Tempo. Monica talks about her journey to the W, winning two championships with the Minnesota Lynx as a player and honing her skills in the WNBA front office. She also shares her excitement about Canada getting its first WNBA team and the basketball talent that is coming out of the country.